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P&P's founder and principal, John Poimiroo, began his career in travel and tourism marketing communications while working as a ski patroller at the Eldora ski area in Nederland, Colorado. He got on a chair lift with the area owner, made a few suggestions and, by the top of the lift, was the area's first director of marketing. From Eldora, John held PR, sales and marketing leadership positions at Squaw Valley USA, Marriott's Great America, Hoefer-Amidei PR (San Francisco), Ketchum PR (San Francisco and Houston), Roaring Camp Railroads and Yosemite Park and Curry Co. His first assignment in Yosemite was to coordinate press details for the visit of Queen Elizabeth II to The Ahwahnee hotel. He later conceived the long-running Yosemite Chefs' Holidays and was a member of Yosemite teams that won two Take Pride in California and two Take Pride in America environmental awards. In 1992, John was selected by Governor Pete Wilson to serve as California's state tourism director and was later appointed by him as Deputy Secretary for Tourism of the California Trade and Commerce Agency. He has been awarded numerous prizes for marketing, public relations, photography and tourism. He is the only person to have won both the Society of American Travel Writers' Western Chapter Frank Riley Award for travel writing and its Photo Shootout Gold Prize. During his years leading California Tourism, his office was honored by the Travel Industry Association of America (TIA) for innovative advertising, fulfillment, radio production, scenic byway promotion, public relations, video and film production, handicapped accessibility and international marketing, and received two national TIA Odyssey Awards, the highest tourism marketing awards presented in the United States. Most notably, he conceived the California Tourism Marketing Act and - with Senator Herschel Rosenthal - the California Welcome Center program. In 1989, he was named by TIA as the nation's best state tourism director, was inducted into the California Tourism Hall of Fame and received the University of Colorado's first Chancellor's Tourism Award. John earned a B.A. degree in Public Relations from San Jose State University (fine arts minor) and an M.A. degree in Journalism from the University of Colorado, Boulder (fine arts minor). John is an accredited member (APR) of the Public Relations Society of America, and is a member of the Society of American Travel Writers, Bay Area Travel Writers, Outdoor Writers Association of California, and California Travel Industry Association. He serves on the executive board of the California Roundtable on Recreation, Parks and Tourism, on the board of the Lassen Park Foundation and is an advisor to the California Parks Companies. In 1996, he retired as a Captain (O-6) from the United States Navy Reserve after 30 years service. John's passions include include racing sailboats and his family. What We Are P&P is a communications consultancy that specializes in travel and tourism marketing communications Our Mission To assist our clients in reaching their communications objectives What We Value
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