When it comes to travel and outdoor communications, John Poimiroo has done it all. 

His consultancy, Poimiroo & Partners (P&P), is a virtual agency that utilizes John’s expertise and, when appropriate, “partners” who are equally accomplished independent specialists.

P&P has provided senior expertise at all levels of planning and execution for a broad range of marketing communications needs, including: marketing, public relations and publicity, crisis communications, strategic planning, brand development, advertising, economic and market research, tourism funding solutions (i.e., B.I.D.s, market orders), travel photography, travel trade development, graphic design, facilitation, collateral development, website development and refinement, and social media.

In 2013, P&P began adjusting its mix of clientele and work, voluntarily reducing its mix of marketing communications and PR clientele and shifting to travel writing, reporting and photography. Continuing consultancies include: The California Parks Company and DogTrekker.com.  P&P will still entertain short-term assignments and speaking engagements, though is no longer accepting ongoing marcom clients. 

Today, John is semi-retired while also producing editorial, broadcast and photographic content for the Mountain Democrat (California’s oldest newspaper), MilitaryTravelHistory.org and OnTravel.com (American Forces Radio Network).  In 2009, John founded, edits and publishes CaliforniaFallColor.com, judged to be California’s best outdoor medium and best outdoor Internet site. 

John has received many awards and honors throughout his career, including: Best State Tourism Director (California, ’92 – ’99), California Outdoor Writer of the Year, California Tourism Hall of Fame, University of Colorado’s Chancellor’s Tourism Award and a Bronze award in the Society of American Travel Writers prestigious Bill Muster Photo Competition.

John is a member of the Society of American Travel Writers, Bay Area Travel Writers, Outdoor Writers Association of California, is a Veterans Affairs Commissioner for El Dorado County, has judged the Sunset Travel Awards and served as a member of the Circle of Chiefs selecting inductees to the California Outdoors Hall of Fame.