When it comes to travel and outdoor marketing communications and journalism, John Poimiroo has done it all. His consultancy, Poimiroo & Partners (P&P), is a virtual agency that utilizes John’s expertise and (when appropriate) “partners” who are equally accomplished independent specialists.
Combined, P&P provides senior expertise at all levels of planning and execution of a broad range of marketing communications services, including: marketing, public relations and publicity, strategic planning, brand development, advertising, economic and market research, tourism funding solutions (i.e., B.I.D.s, market orders), travel photography, travel trade development, graphic design, facilitation, collateral development, website development and refinement, and social media.
In 2013, P&P began adjusting its mix of clientele and work, voluntarily reducing its mix of marketing communications and PR clientele and shifting to travel writing, reporting and photography.
Today, John spends the bulk of his time being a travel correspondent to the Mountain Democrat and OnTravel (American Forces Radio Network), where he reports on travel, tourism, national parks, sailing (America’s Cup), history and outdoor recreation, and as editor and publisher of CaliforniaFallColor.com, one of the nation’s highest ranked autumn color reporting sites.
Present marcom consulting clientele include: The California Parks Company and DogTrekker.com. P&P will still entertain project assignments and speaking engagements, though is no longer accepting ongoing marcom clients.
P&P provides pro bono communications assistance to the Lassen Park Foundation and other non-profits.
John is a member of the Society of American Travel Writers, Bay Area Travel Writers, Outdoor Writers Association of California, Lassen Park Foundation, Friends of the Veterans Monument, is a judge on the Sunset Travel Awards and is a member of the Circle of Chiefs that chooses inductees to the California Outdoors Hall of Fame.