When it comes to travel and outdoor communications, John Poimiroo has done it all. 

His consultancy, Poimiroo & Partners (P&P), is a virtual agency that utilizes John’s expertise and, when appropriate, “partners” who are equally accomplished independent specialists.

P&P has provided senior expertise at all levels of planning and execution for a broad range of marketing communications needs, including: marketing, public relations and publicity, crisis communications, strategic planning, brand development, advertising, economic and market research, tourism funding solutions (i.e., Tourism Improvement Districts and marketing orders), travel photography, travel trade development, graphic design, facilitation, collateral development, website development and refinement and social media.

In 2013, P&P began adjusting its mix of clientele and work, voluntarily reducing its mix of marketing communications and PR clientele and shifting to travel writing, reporting, blogging and photojournalism. Continuing clients, for whom he provides limited counseling, include: Basecamp Hospitality and DogTrekker.com.  P&P will still entertain short-term assignments and speaking engagements, though is no longer accepting ongoing marcom clients. 

Most of John’s work hours are now spent editing and publishing CaliforniaFallColor.com which he founded in 2009. California Fall Color has been honored, times over, as California’s best outdoor medium and best outdoor Internet site. He also produces editorial, broadcast and photographic content for the Mountain Democrat (California’s oldest newspaper), the American Forces Network (OnTravel.com) and occasionally on freelance travel writing assignments.

John has received over 50 awards and honors in his long career, including: the California Travel Industry Association’s lifetime achievement award, the F. Norman Clark Tourism Champion of the Year; US Travel’s Best State Tourism Director (California); California Outdoor Writer of the Year; California Outdoors Hall of Fame, California Tourism Hall of Fame; University of Colorado Chancellor’s Tourism Award; and the Society of American Travel Writers’ Bill Muster Bronze award for Cultural Photography (Wenzhou Brides).

John is a member of the Society of American Travel Writers,  Outdoor Writers Association of California, is a member of the Circle of Chiefs selecting inductees to the California Outdoors Hall of Fame,  is a Veterans Affairs Commissioner for El Dorado County and serves as Secretary-Treasurer of the El Dorado County Veterans Alliance. He retired at the rank of Captain in 1996, following 30 years active and reserve service as a Navy Cryptologist.