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In 1973, John Poimiroo got on a chair lift with the owner of a Colorado ski area where he was working as a ski patroller. He made a few suggestions and by the top of the lift was the area’s first director of marketing. His career in travel, tourism and consumer marketing, public relations and journalism continued uphill thereafter. 

Before establishing P&P in 1999, John directed marketing communications and PR at two ski areas, a theme park, an attraction, hotel and resort companies, public relations agencies and as state tourism director of the State of California while serving as Deputy Secretary of the California Trade and Commerce Agency (’92 – 99).

During his distinguished career, he was awarded numerous honors in marketing communications, public relations, journalism and photography.  In 1998, he was inducted into the California Tourism Hall of Fame, became the first alumnus to receive the University of Colorado’s Chancellor’s Tourism Award and was elected by the US Travel Association as America’s best State Tourism Director.  

In 2017, he was awarded the Bronze Award in the Cultural Scenic category of the Society of American Travel Writers’ prestigious Bill Muster Photo Competition. He’d previously received a Gold Portfolio for travel photography (Wenzhou Brides) and twice the Frank Riley Award for travel writing by the Western Chapter of SATW, and was named “California Writer of the Year” by the Outdoor Writers Association of California.

John is editor and publisher of CaliforniaFallColor.com; writes a travel and outdoors column for the oldest daily newspaper in California, the Mountain Democrat; and is executive producer and correspondent for On Travel, which provides radio features to the American Forces Network (one million listeners).

John graduated from San Jose State University with a bachelor’s degree in Public Relations, and from the University of Colorado, Boulder with a master’s degree in Journalism.  He received fine arts minors at both universities.  He retired in 1996 from the United States Navy at the rank of Captain (O-6) after 30 years active and reserve service as a cryptologic officer. He serves as a Veterans Affairs Commissioner for the County of El Dorado, and is Secretary-Treasurer of the El Dorado County Veterans Alliance, a 501.c3 charitable organization. He races sailboats and is a member of Northern California Sheltie Rescue and the Sacramento Valley Shetland Sheepdog Club. 

He and his wife, Joan, live in El Dorado Hills.