John Poimiroo has had a distinguished career in travel, tourism and consumer marketing and public relations. Before establishing P&P, John worked at major ski areas, a theme park, an attraction, hotel and resort companies, public relations agencies and as State Tourism Director of the State of California, in the capacity of Deputy Secretary for Tourism of the California Trade and Commerce Agency.
John has has received numerous awards in marketing communications, public relations and journalism. In 1998, he was inducted into the California Tourism Hall of Fame, became the first alumnus to receive the University of Colorado’s Chancellor’s Tourism Award and was elected by the US Travel Association as America’s best State Tourism Director. He was awarded the Society of American Travel Writers Western Chapter Gold Portfolio for travel photography and its Frank Riley Award for travel writing. John currently writes a bi-monthly travel column for the oldest daily newspaper in California, the Mountain Democrat.
John graduated from San Jose State University with a bachelor’s degree in Public Relations and from the University of Colorado, Boulder with a master’s degree in Journalism. He received fine arts minors at both universities. He retired in 1996 from the United States Navy at the rank of Captain (O-6) after 30 years reserve service as a cryptologic officer. He is an avid sailor and a member of Northern California Sheltie Rescue. He and his wife, Joan, live in El Dorado Hills.